Customer Relationship Management or CRM, is a product, and a way of life and doing business, which covers a number of different business areas under many different guises.

The basic theory is that it provides a centralized location and interface for all Customer Related activities. While this is wonderful in theory, it is seldom actually achieved. Much more likely is an integration of your CRM product with other applications and data.

Accounting Software, HR Software, Operational Applications and many other software types have much more functionality in their specific areas than the corresponding CRM solution. Integration with the CRM package therefore becomes a preferred alternative. While this is the preferred method, it does provide for significant logistical challenges during the planning and implementation phase of the CRM project.

Each and every department within your organization may provide or utilize the data or have requirements that make it become a part of your CRM solution. What are the specific goals that a CRM solution should accomplish for your business? There are many and each project should be planned and designed on its own merits and needs.

Click here for a general list of the benefits of most CRM solutions.

 

eCRM - The New Buzz

Read an article by K.S. Mukund about the basics of eCRM