You may have heard from sources such as the Gartner
Group and Peppers and Rogers that a large percentage
of CRM projects fail. If CRM is so popular and essential
to business growth, then why don't we see more CRM projects
succeeding?
We offer these oversights to take into consideration
so that your business can be prepared in implementing
your CRM project.
Failure to properly back the project.
Senior Management must fully back a CRM implementation
and adopt the philosophy themselves or it will probably
fail .
Failure to properly budget for a project.
Attempting to cut corners on cost or fail to adequately
plan for a full implementation will usually cause
a project to fail.
Failure to choose the right Integrator.
The integrator selected must have the trust of
senior management and work with them to provide
an operating system that meets the needs.
Failure to properly plan for the project.
Failing to properly plan can cause loss of revenue
and employee apathy towards the product.
|