Why is Developing and Implementing a CRM Strategy Significant?

- The Gartner Group

Rewards of customer relationship management are significant. Satisfied, long-term customer relationships can be established, as channel and customer realignment aids employees in serving customers effectively and profitably. However, implementing a CRM strategy is challenging. It requires coordinated delivery of products and services aligned with enterprise financial goals and strategies that meet customer value requirements. Given the necessary changes in metrics, behaviors and deployed technologies, no single vendor or service provider can be relied on to satisfy an entire organization's CRM needs. Implementing CRM can cost as much as U.S.$15,000-$35,000 per user over a three-year project time frame. While CRM benefits are achievable, there are high risks in attaining them. Because of its complexity and expense, CRM requires clear and committed ownership from the upper reaches of the organization, and whole-hearted participation throughout, before it can be implemented successfully. It is the way in which organizations will need to compete, as the bar is raised to deliver higher levels of customer satisfaction and profits.

What does ASSI do to support what The Gartner Group says? click here